Vignaioli Veneti is a cooperative of wine producers, who have joined to promote their brands abroad and to enhance both the individual companies and the whole group.
Vignaioli Veneti's members have the following characteristics:
- They are wine-producing farms controlling the whole production process, from vine cultivation to wine making and marketing;
- They have the same positioning on the market and a similar philosophy with regard to quality and brand perception;
- They work for the good of the wine-making process, the rural landscape, the ethical values derived from the preservation of tradition and the stimulus to oenological research. This is why companies forming part of Vignaioli Veneti are acknowledged and appreciated in the worldwide markets;
- They describe themselves as real ambassadors of Made in Veneto (and, consequently, Made in Italy) products. This is accomplished by offering quality and communicating values through collective or individual acts in the worldwide markets.
Communication agencies take care of all this by showing very interesting contents and looking after Vignaioli Veneti's image.